February’s Featured Designers ~ella peru, platipuses plus size~

*new designer* Ella Peru, Vancouver BC

Ella Peru is a chic Canadian lifestyle brand created for the urban female. The clothing line was established in 2009 and quickly became a favourite among the Canadian media and the labels clientele alike. In only its first season, the brand was selected as a finalist in the Generation Next design Competition for BC Fashion Week. Shortly thereafter, the BC Fashion Week panel of judges voted Ella Peru first place for Best Up and Coming Label of 2009.

Creative Director, Su-Hui Chu developed the clothing line with her vision of the Ella Peru girl as her muse. Ella Peru is into wardrobe contrast; unique yet casual, pretty yet edgy, simplistic yet chic, understated yet adventurous. She shops at fripperies and boutiques – a mix of edge and classic pieces compose her wardrobe.

The label is a reflection of Ella Peru’s wardrobe as it’s designed to outfit her lifestyle. The contemporary designs and edgy selection of colors and fabrics put a focus on the chic and unconventional for today’s ambitious, creative and urban female. Each garment is carefully constructed to be wearable yet stylish for a busy and social lifestyle. From the office to late night cocktails, travel to rest, the label proves to be versatile and appropriate for all occasions.

 

Platipuses, Seattle WA

-Curvy hoes ♥ killer clothes.-

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~ by Planet Claire on February 5, 2010.

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